Lego Movie

 10th September 

L/O: To understand the narrative and characters in the lego movie.

Batman

Chewbacca

han solo 

Lando Calrissian

Superman

Wonder Woman 

Gandolf

Dumbledore

Harry Potter 

DC

Marvel 

Middle Zealand 

Cloud Coo coo Land 

Brickburg  

Do Now

An ordinary man mistakenly identified as the special finds himself drafted into a fellowship of strangers who are on a mission to stop an evil mans plans to end the world. 

main themes/messages 

- teamwork

- creativity 

- individualism 

Tuesday 21st September 2021

                                        Industry Research

L/O: To research the process, companies and regulators behind the film industry. 

1) Production is the raw footage and other elements for the film and recoded during the film shoot.

    Distribution is the process of making a movie available for viewing by an audience.

    Exhibition refers to public screening of a film. 

2) Media conglomerate or a company that owns numerous companies involved in mass media enterprises.

3) The British Board of Film Classification regulates films in the UK.

4) The Lego Movie was rated a U in the UK.

5) The Games Rating Authority regulates video games in the UK.

6) In the UK The Lego Movie video game was rated 7 years old.

7) The two companies that produced The Lego Movie were Lin Pictures and Warner Bros.

8) Phil Lord and Chris Miler directed the film.

9) TT games produced The Lego Movie video game.

10) Warner Bros. Pictures distributed The Lego Movie.

11) The Advertising Standards Authority regulates advertising content in the Uk. 

The BBFC gave The Lego Movie a U rating because violence there are lots of fight sequences in which the good characters take on various baddies, including Lego robots and Lego skeletons. The Lego figures kick and punch at each other, while leaping around in fantastical style. Very few of the blows are clearly seen to land and all the action involves toy figures rather than humans. Occasionally the heads of the Lego figures pop off during fights, and one character's head is knocked off by a flying coin but continues to talk to his friends. Other sequences have science fiction space ships and robots shooting laser beams at others, causing explosions and crashes. No one is seen to get hurt and the fact that all the fighting involves animated toy figures means that the fantasy nature of the violence is very clear. Language there is some very mild bad language, with uses of 'butt', 'bum', 'darn' and 'heck'.

The video game received a PEGI 7 because it features non-realistic violence in a child-friendly setting or context and violence that lacks any apparent harm or injury to fantasy or mythical being creatiures.

Friday 24th September 2021

1) It is important for film regulators to exist so young or vulnerable people don't watch things not suitable for them. 

2) People may be against film regulations because it limits what they can watch and takes away the idea of freedom. 

4) Film-makers may worry about the classification they are given because they want to appeal to the target audience. If an action film was rated a 12 a 15 year old is less likely to go and see it because it makes the film seem worst. 

5) Warner Bros would have wanted the film to receive a U certificate because there target audience is younger children. Parents won't take their children to watch a film they are not old enough to see.

6)It was important for the game to receive a 7 year age rating because the majority of people with consoles would be 7+, also the slightly older viewers wouldn't have wanted to play a game with a younger rating because they might think its too childish. 

Vertical Integration    

Vertical integration is the process whereby a single company controls both the production and distribution stages of a product. This means all profits go back to the parent company rather than being shared out. 

Vertical integration may benefit a company because it helps increase profits. Warner Bros for example made a huge profit from The Lego Movie as all money came back to them.

Thursday 1st October 2021

                                      The Lego Movie: Narrative Theory

L/O: To explore the narrative and apply narrative theory to The Lego Movie.

Propp's Type                         Lego Character                        Reason why           

The Hero                             emmet                                 he saves the world                              

The Villain                         Lord Business                      he tries to glue everyone to the world 

The Donor                         Vitruvius                               he helps them all

The Helper                        Wildstyle                               she helps Emmet

The Princess                     Wildstyle                              she dates the hero 

The Princess' Father         Vitruvius                             he looks after wildstyle 

The Dispatcher                 Vitruvius                            Miss said so

The False Hero                Batman                               he thinks he is the hero but he is not 

Friday 15th October 2021

                                  The Lego Movie: Tv Advertising 

L/O: To evaluate the methods used to market The Lego Movie; to link the methods to the target audience 

In Dancing on Ice at 7.27pm on Sunday 9th February 2014- five days before the movie launched- ITV broadcast a world first, an ad break made entirely out of LEGO.

British heart foundation 

confused.com

BT

premier inn 

Stop motion 

almost 6 million people saw it live on tv 

additional 1.1 million people saw it on youtube within a week 

written about in over 60 different consumer and trade productions 

at the end of 2014 No.1 in the UK movie box office charts 

The Lego Movie broke boundaries with the TV ad and linked social media campaign by doing things differently. They worked with 4 other companies such as British heart foundation, BT, Premier Inn and Confused.com and made the worlds first tv ad break made completely out of lego using stop motion. This was extremely successful, nearly 6 million people saw it live on tv. However releasing it at the same time on youtube rocketed views and made the advert viral. An additional 1.1 million people watched the youtube video.   

                                                                      Intertextuality 

Intertextuality is when one text is shown in another. Much like ' follow the white rabbit' is a reference to Alice in Wonderland

emmet = Neil 

Tuesday 9th November 2021

                                              The Lego Movie: Trailer

L/O To evaluate the methods used to market the lego movie; to link the methods to the target audience

Starter

They would have wanted their logos in a Lego style to fit the topic of the film.

They showed them before the trailer to promote the movie.

Equilibrium =The 'normality'. Characters in their day to day life=president making an announcement

Disruption=An event occurs to break the normality= president business changes to lord business  

Recognition of Disruption= Characters realise something has gone wrong= tell emmet  he is the special 

Attempt to solve disruption= characters try to solve the problem= when emmet and his friends try to beat lord business  

New equilibrium= problem is solved. Things return to normal, or a new normal is established = not in the trailer as it would ruin the movie.  

The equilibrium and disruption need to be shown quickly because the target audience is young kids. They usually have short attention span.

Diagetic- sound that the characters hear in the film world

Non-diagetic- sound that only the audience can hear

Intertitle- the text used between shots in a trailer 

colour palette- the variety of colour used

Explain how The Lego Movie trailer uses two elements of media language to target different audiences.

The colour palette in the Lego Movie is used to target 

Tuesday 23rd November 2021

                                                 Video Game

L/O: To identify benefits of simultaneous release of film and video game .; to analyse using Uses and Gratification theory.   

Colour Palette -  4

Non-Diegetic sound- 2

Diegetic sound- 1 

Intertitle - 3 

TT fusion developed the Lego Movie game. 

Warner Bros Interactive entertainment published the lego movie game.

It was released on the 7th February 2014.

It is an action adventure game.

It was available on ios, nintendo 3ds , xbox one and 360, playstation 3 and 4, android and wii u.

1) being able to choose your favourite character.

2)  finding things out about the film before watching it.

3) able to achieve things in the game and up in levels, distracts the audience from everything else

4) you can play online/multiplayer the target audience would be able to play with their friends.

P - variation of characters- used superheroes as they are recognisable 

I  - 90 characters - more stories, more characters

E -  action- humour, younger , photograph scene 

S  - 3 kids playing together 

Long shot of the children playing shocked happy expressions, hair stood up.

Tuesday 7th December 2021 

                                           Video Game Analysis

L/o: To analyse using media terminology.

To identify elements of media languages and representation in a text.

Specific colour palettes are used to convey ideas about the characters. Wyldestyle uses the colours pink,blue and black. The colour black has a connotation of mystery and the unknown. The colour pink is known to be more feminine . Blue is known to be more masculine. This suggests that Wyldestyle can be used as a role model to the target audience and breaks the usual stereotypes of females. It makes her someone different to the other characters.

homework

Tuesday 18th January 2022 

                     

                                     Poster Campaign 

                                      

                                      

L.O: to explain the effectiveness of the campaign; to analyse the representations on the poster campaign.

Dr Strange 

a man dressed in blue and red, hands infront of body 

The colours blue and red are often associated with heroic characters. His facial expression suggests he is serious and stern. His hand gestures look like he is casting a spell this may mean he is a magician. 

Context

-he is british

-an actor

-plays Dr Strange 

- marvel character

Film Poster 

denotation

building on fire at points

man infront of building dressed in dark colours

clouds 

The building on fire may suggest that this is an action film and that is the aftermath of the disruption. The man is dressed all in black infront of the building, his posture suggests he is in charge.

-dark colours (black,red)

-1 character

1) the colour palette is mostly made up of bright colours which suggests it is a comedy, however the explosion in the background suggests it has an aspect of action.

2) The poster contains intertextuality using characters. For example Batman and the Greenlatern are both from different films.

Wyldestyle stereotypes- makeup&hair done = woman are bothered about what they look like

                                      - calm, unbothered facial expression= strong fearless women

In The Lego Movie poster campaign gender stereotypes are re reinforced through the character Wyldestyle. In the closeup shot of her you can see she has her makeup and hair done, this suggests that woman only care about their appearance and have got loads of spare time to spend on these luxury activities. However in the long shot of Wyldstyle we can see she is wearing an all black outfit. This is usually seen as not girly.          

In contrast, her facial expressions show she does not fit usual stereotypes around women. In the close-up shot she looks aggressive and she is fearless. On the other hand, Emmet looks scared and his running away in his close up shot. This goes against usual gender stereotypes as it shows not all men are strong and brave, just like not all women are fearful and timid.

Friday 1st February 2022  

       

                                   Representation 

 

L.O: to analyse the representations throughout The Lego Movie promotional campaign. 

How does this portray the male gender?

-male are superior, male gender = heroic

- nobody= men are/can be insignificant 

- Emmet breaks stereotypes by being nervous and fearful- usually males are strong and brave

- Emmets not good at the jobs = men are useless 

The main character in both products is a male who later becomes the hero of the day. This supports the stereotype of men.

Male as the dominant figure 

- Emmet is the hero

- villain is a male who is powerful 

Male as weak- subverts 

Emmet  'i want to go home'

Wyldestyle

support

- make up 

-hair

- facial expression- close up 

subvert

- not wearing a dress

- tracksuit 

- black clothing 

Vitruvius 

wise, wizard, noble 

teaches Emmet 

subverts stereotypes of ethnic minorities in media 

Tuesday 15th February 2022

                                   Put It All Together 

L/O: To explore exam style questions and how to answer them effectively. 

Type of media                              UK regulator 

Film                                             the British Board of Film Classification (BBFC)

TV& Radio                                  Ofcom 

Advertising                                 ASA

Magazines& Newspaper            ipso

Video games                              video standards council

Question 1   1 mark 

convergence=  phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

narrative=media that aim to tell a story.

tent pole= a big-budget movie whose earnings are expected to compensate the studio for its less profitable movies.

synergy=the combined effect or impact of a number of media activities

active= any media that requires user interaction.
passive=materials the child cannot control while participating in an activity such as watching television

audience=he assembled spectators or listeners at a public event such as a play, film, concert, or meeting.

franchise= that share the same fictional universe or have been marketed as a series

promotion=  form of commercial advertising

conglomerate= 1 big business with smaller business outlets

regulation= a rule or directive made and maintained by an authority

vertical integration= the combination in one firm of two or more stages of production normally operated by separate firms.

production= the making of a motion picture, television show, video, commercial, Internet video

distribution=  to spread the product throughout the market place so that a large number of people can buy it

platform=technologies and standards that allow writers or other media “producers” and readers

Question 2   4 mark

1 mark for statement 1 for explaining

2 reasons needed for all 4 marks

Question 3  10 marks

Personal identity

Information
Entertainment

Social interaction

Blumer + Kate stated that audience engage in media text for personal identity links. In the lego movie video game it is clear personal identity is used. A player can choose from various characters. This means the audience can choose their favourite character  even if it is not one of the main characters.

Question 4  10 mark 

explosions = fiction = genre

colour palette = bright = comedy = young audience

animation = fantasy =  variety of genres

characters = female/male old/young = family adult/children

recognisable characters = intertextuality= older generation 

Tuesday 22nd March 2022